One of the things I have always believed in when it comes to building a successful business model is that; If purpose and vision is the why and the what of your company, then strategy is the how and the when.
It’s always rooted in the leaders thinking about what matters most. In other words, an effective leader must be able to distinguish between the urgent and the important so that the organization can rise above the immediate. One has to be able to step back from the minutiae and see the bigger picture or to put it another way; take the macro lens off of what is right in front of you and move up to a 35,000 foot level so that you can see the broader landscape.
At that level you can pull forward in time to see the future and it’s opportunities rather than just focusing on…
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