Got to listen to a fascinating marketing expert by the name of Tony Poillucci from Vision Point Marketing recently and he spoke about branding. I could nothelp but drawthe parallel between branding a university and your own personal leadership. What Tony pointed out to our university leaders was what branding is and is not. Branding is not a logo but more importantly it is the perception of your university.
The successful way to brand yourself is not with a campaign which is marketing for short-term gain but rather by a commitment to a set of principles. Those principles will bring about long-term growth and success. When you are successful with commitment you will create brand loyalists.
In leadership it is the same thing. If you only attempt campaigns to get your team to achieve a result you do not necessarily create loyalists to your leadership brand. It would be much…
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