The leaders born at a time when the times are brewing for the right events to happen, but the outcomes of the vision of a leader begets the timeless continuity for the posterity. The leaders born in culture; the cultural values cannot be created or imposed. Sometimes the demise of a leader is imminent when the leader ignores the culture he has made up of; and the leaders try to import or impose the foreign culture—it is like that he wants to grow the apple in the remote village of Bangladesh where he born. However, the leader cannot ignore the natural rule of a culture; rather should learn & accept the essence of culture to revamp the goals of the leadership.
The sales leader should handle the sales forces like the skin touch or touch pad in every aspects of verbal or nonverbal communications. To my mind, it is more complicated to converse or diverse the retina or pupil of mind to the focal points to be attending the matter of thoughts to be addressed the sales success. It’s the one point demand of the sales forces to be happy or not to be happy with the sales leaders. So change the spots or slides like the skin touch display boards to make the sales forces visualize their success stories much ahead of the launching periods of the sales situations.
However, it is the leader’s turn at the first place to be happy first. Otherwise it will conversely contaminate to the entire sales forces. The happiness of the sales leader means the complete & entire happiness in terms of the family & love life, social & religious life, ecological & physiological life; intricate & touchy mind & soul to live in—in all aspects are regulated & controlled by the sales leader him or her; most or many of the times these are beyond the control or unpredictable, however, should be stirred up in the right convulsion of mind or soul.
The collaborative role in demanding to the primary formation or the successful transformation of your sales forces as the great sales team, the sales leader must be a simple & single team player in the first place. By bond, we are to enjoy the freedom in every sphere of life. So, don’t treat your sales forces as the subordinates or underdog, rather, you had better wish them as a team mate as the social being. You the sales leader think that your sales forces are occupied by the allied forces where as you are the commander in chief. So you let them fight like a tiger as their best efforts to love them and let them survive by their own & sole efforts according to the predesigned set-guidance made by you aiming at the best team acceptance to the achievement of the sales goals. The best sales leader ties his/her sales team considering the multi-faceted local cultural-settings to make them united in the unilateral national sales culture. Of course the nation building theme role must be tuned to every single soul of the team.
After having the cultural-set, the sales leader thinks of the mind-set & skills set simultaneously. Now the sales leader will think of the every member to be the best presenter in the interface of the team-winning. It’s the great sales leader who will visualize the win of the team in the integrated whole as the holistic role and will ensure the trust & proximity to act according to the demand of the sales leader, rather not to command like the Heatlers.
The storytelling can spread the rapport of a effective sales person like a flash light in eyes & minds of the prospective buyers in the processes both on selling & the word of mouth advertisement to the conducive of sales in a nutshell. This way we can consider the concept that if you want to sell your products, you have to sell yourself first. So the storytelling will spread you with good name & fame in the wake of your product selling. In the context of Bangladesh, we the people both as the buyer & the seller like to pit against the bargain for the quality, durability, value & price, the perception of the buyer regarding the seller plays a vital role in the selling situations. That perception regarding the seller on the buyer’s mind can create a strong & consolidated shape by the means of the strong storytelling.
Once upon a time, the people of Bangladesh used to pass the leisure & recreation time by creating a strong storytelling circle over mid night, and that habit went on traditionally in every sphere of life. So we have inherited traditionally the habits of storytelling which can be well-matched in the strong building up of the buyer-seller trade-offs relations.
One of my course teacher on marketing research whose name is Mr. Abu Saleh had mentioned us in our MBA classes, Rajshahi University backed in 1998 that late Abdullah Faruk was only knowledge person in marketing research usually used to tell story to make comprehend easy for the students at Marketing Department of Dhaka University in his marketing research classes that was the role model for the history of storytelling of sales & marketing in Bangladesh.
So it’s inevitable to insert the method of storytelling in the course of sales training to well-equip the salesman regarding the storytelling skills so as to present the preplanned or extempore to-the-points, validated & fine-tuned, appealing & compelling to sales, finally easy-to-remind must be in congruent with sales at perfect sales situations which will lead & drive the big sales in favor of the company. In addition, we can tell that every add in tv, magazine, etc. or marketing events & so on must will have the span of life and the duration of appeal to compel the sales in favor of the company products. However, the good story of the seller in favor of the company products may be, the longer lasting it on prevailing selling situations over years or eras.
It’s very hard for a seller to keep & uphold the mind of silence to keep continuing the sales presentations which may be hours long to come to a end with fruitful sales efforts, and that situations you only as a seller can craft the perfect storytelling tools to win over the mind of buyers. The best you will expect from the buyer in your sales forces’ favor to the scope of the next sales interactions.
The retail merchandising is said to be the in-store branding, the heaviest ways & means to get a groundbreaking & headway in the sales process & methodologies which can be termed as the last-man-runner of the rely-race, the most crucial man who is seemly determinant to the fate of the team. Yes, that one is called the retail merchandising & display in the perspective of sales in the context of Bangladesh. Indeed, the final outcomes come to a reality through the various ways & means of the policy, tricks, techniques & tactics of merchandising & display. We, in Bangladesh, generally means the terms of retail merchandising as the product display, the very vital for the off-take from shelve of the outlets. However, it is seer noticing that we have started the discussion of the topics of which have two working definitions in the broader senses namely retail merchandising, and another…
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The retail merchandising is said to be the in-store branding, the heaviest ways & means to get a groundbreaking & headway in the sales process & methodologies which can be termed as the last-man-runner of the rely-race, the most crucial man who is seemly determinant to the fate of the team. Yes, that one is called the retail merchandising & display in the perspective of sales in the context of Bangladesh. Indeed, the final outcomes come to a reality through the various ways & means of the policy, tricks, techniques & tactics of merchandising & display. We, in Bangladesh, generally means the terms of retail merchandising as the product display, the very vital for the off-take from shelve of the outlets. However, it is seer noticing that we have started the discussion of the topics of which have two working definitions in the broader senses namely retail merchandising, and another is the display that may come to a common definition as the in-store branding. If we consider the true sense & meaning of branding as a sales practitioner, it is not hard for a marketing practitioner to identify & discern the inner meaning of branding to the ultimate consequences of the in-store branding implied in the revolving in multiple & multiplied information nods & perspectives; on the other hand, the sales practitioner will define & discern it in his/her way of thinking which may have additional & distinct meaning & practice in cultural perspective as a non-practitioner of marketing discipline. The ultimate goal of the above-cited discussion is to concentrate to the focal points in the socio-cultural perspective of Bangladesh. The social & marketing research should go on focusing on the findings of the percentages of the sales volume in following categories of shopping malls, supper shop, showroom, grocery outlets, tong outlets, etc. which will determine & discern the role & practices of the retail merchandising & display in the total process & methodologies of the companies’ sales. It is very crucial not to let it to go without the consultative sales training courses, sessions & seminars for the entire sales force.